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The Juventus evolution.

On August 8, 2020, Juventus officially announced that Andrea Pirlo would take over as the manager for the team for the 2020-2021 season. The club made its decision soon after it relieved Mauirizio Sarri off his managerial duties a few hours prior. Though he delivered the club an unprecedented ninth consecutive Scudetto, the Coppa Final defeat to Napoli and, more importantly, the early Champions League exit to semifinalists Lyon; left an unsettling feeling of underachievement in the minds of Juventini around the world. Ahead of a season in which the club made a managerial change after just one term for the first time since 2011, I spoke to @ITruth98, better known as Inconvenient Truth on Twitter, to discuss the expectations for the season, as well as all things Juventus.

Inconvenient Truth (“IT”) has only been on Twitter for a little over a year but has garnered a following through well-reasoned, balanced opinions on the platform. In an era where the prevalent accounts gain popularity and traction through reactionary takes, IT stands in contrast as a voice of calm, often finding the positive side to what many would consider major controversies. He's a lifelong, fourth-generation Juventino from Canada with Calabrese heritage and works in journalism and media.

We discussed the state of the club today, in which the team has consistently and decisively dominated Italian football, in large part thanks to the ownership. A commitment to a long-term project has been integral to Juventus' growth in the last decade, and the ambition to continue forging that path is evidenced by Andrea Agnelli's statements at the October 2019 shareholder meeting. "These numbers seem enormous when compared to the Italian reality, but our point of reference is the great European clubs. We can affirm that Juventus is the biggest club in Italian football, but also one of the biggest clubs in Europe. We must be extremely proud of our development and our growth rates, but we must keep with the pace." Said the Juventus President, while asking shareholders to approve a €300m capital increase for a five-year development plan. Likewise, IT echoed Angelli's sentiment when discussing the role of stability in Juventus' achievements:

"Stability has been a key component to our sustained success over the course of this decade," asserted IT. “Elsewhere, a commitment to growth in all phases, led by Andrea Agnelli’s vision of the club has been at the forefront of Juventus’ ability to equalize with the mega-rich Euro powers in the wake of Serie A’s financial deterioration around 2010.”

It is clear, to anyone who watches closely, that the organization is not in the same financial position as it was a decade ago. Juventus' value has increased more than €650m since 2010 and, as of 2019, it is worth more than €1.2b. Its spending power has increased, its global brand and recognition have grown, and its ambition for victory on the pitch has never been clearer. IT recalled Antonio Conte and his now well-known assertion that the club simply did not have the resources to seriously compete in Europe:

"We often look back at Conte's infamous line, 'you can't enter a €100 restaurant with a €10 note,' but we don't speak this way in 2020. Juventus is a club no longer limited by financial constraints and that's largely due to Agnelli’s ability to ensure the club finds sustained success."

As IT noted, Juventus today is not the same Juventus of years past.

While prudent and innovative business decisions have allowed Juventus to grow as a brand, football matches are ultimately won in the pitch. Players have made their mark at important moments through recent campaigns, contributing to the collective goal of establishing a historic dynasty in the club's history. Much of that success is due to some key figures who have given the team a sense of leadership, continuity, and stability:

"For me, Giorgio Chiellini and Gigi Buffon are 1a, 1b in terms of importance to this period of Juventus. They are essential figures."